Use HubSpot Buyer Intent to identify ICP companies and import decision makers with Hublead

With HubSpot’s Buyer Intent feature, you can discover companies that match your Ideal Customer Profile (ICP) but haven’t filled out a form on your website. Here’s a simple guide on how to use this feature along with Hublead to connect with decision-makers.

Tips: Find the Buyer Intent in the left side bar > Marketing > Buyer Intent

Step 1: Define Your ICP in HubSpot

Start by clearly defining your Ideal Customer Profile (ICP) in HubSpot. Think about the type of companies you want to work with based on factors like industry, size, and location. This will help HubSpot find the right leads for you.

‍

Step 2: Check for New Companies Weekly

Once you’ve set up your ICP, make it a routine to check for new companies that match your criteria every week. HubSpot will help you keep track of these potential leads, so you never miss an opportunity.

Step 3: Use Hublead to Import Decision Makers

After identifying the companies, it’s time to find the key decision-makers. Hublead makes this easy by allowing you to import LinkedIn profiles of these contacts directly into your HubSpot CRM. This saves you time and ensures you have the right people to reach out to.

Step 4: Enrich with Emails/Phone Numbers and Reach Out

Next, enrich the profiles you’ve imported with their email addresses and phone numbers. Hublead can help you find this information. Once you have it, you can reach out to them directly through HubSpot—whether by email or phone.

Step 5: Track Your Outreach Efforts

Finally, keep track of your outreach efforts using HubSpot’s reporting features. This will help you see how well you’re connecting with decision-makers and allow you to adjust your approach based on what’s working.

Conclusion

By using HubSpot’s Buyer Intent to find ICP companies and importing decision-makers with Hublead, you can streamline your lead generation efforts. This process helps you focus on the right prospects and improves your chances of making meaningful connections. Start using these tools today to boost your outreach!