How to sync LinkedIn Messages to HubSpot
With Hublead, log LinkedIn conversations to HubSpot in 1-click. All messages are tagged as LinkedIn activities for seamless tracking in your CRM.
The average sales rep’s day should look like the following:
- Prospecting
- Connecting
- DMing
Rinse and repeat.
The problem is that, often, most of that work doesn’t actually translate to your CRM, meaning a big chunk of time is also devoted to copy and pasting.
If you’re looking to seamlessly sync LinkedIn messages directly into HubSpot, you’re in the right place.
In this article, you'll discover how to sync LinkedIn messages to HubSpot using Hublead, the best Chrome extension that perfectly integrates LinkedIn with HubSpot. By the end of this article, you'll understand why Hublead is a game-changer for sales teams everywhere.
Why Sync LinkedIn Messages to HubSpot?
You mean you enjoy copy and pasting every DM into a note on a HubSpot contact record? Or maybe, you have enough time to develop and integrate your own integration?
Yeah, I didn't think so.
Here's why I recommend using Hublead:
- You'll save loads of time: we estimate that using a tool like Hublead could save you up to 10 hours per month.
- Less room for error: syncing messages to HubSpot keeps everything in one place, so no important details are missed.
- Less context-switching, more closing: all your LinkedIn conversations get automatically saved to your contact's record in HubSpot, so you always have the full context.
- Easy handoffs: when a rep takes over an account, they get the contact's full LinkedIn conversation history right there in HubSpot, no starting from scratch or having to access someone else's LinkedIn inbox.
Okay, you're sold. Next, I'll share the best tools you can use to sync your LinkedIn DMs and InMails.
Next step: once LinkedIn messages are logged as activities in HubSpot, you can use them to prioritize outreach and keep reps focused. Here’s a practical playbook you can implement in minutes: Contact Unworked on steroids (messages + invitations).
The Best Tools to Sync LinkedIn Messages to HubSpot
When it comes to sync your LinkedIn messages to HubSpot, you have three different options : HubSpot's native integrations, a custom build, or a Chrome extension like Hublead. Here's how they compare:
Are we biased? A bit. But having worked with 8000+ happy HubSpot users, we think it's fair to say that Hublead is a timesaver for sales teams of all sizes.
If you want to learn more about the differences between LinkedIn Native integrations and Hublead, check our guide !
Is it safe to sync LinkedIn messages to HubSpot?
Fair question before connecting any third-party tool to your LinkedIn account.
There's no official LinkedIn-to-HubSpot API for messages. Everything outside HubSpot's own Sales Navigator integration, which, as covered above, doesn't sync conversations automatically, works by reading your LinkedIn activity through a browser extension while you're logged in. That's true for Hublead, and it's true for every other tool in this space.
One limit worth knowing about: it doesn't extend to every platform. If you were hoping to sync both LinkedIn and Instagram messages to HubSpot with the same tool, that's not something any compliant solution offers today. Hublead, like most tools built for this use case, is scoped to LinkedIn only, and doesn't touch Instagram.
It's also worth knowing who's already trusted a tool like this with their LinkedIn data: 8,000+ active users run their LinkedIn-to-HubSpot workflow through Hublead today. On the compliance side, Hublead is GDPR and CCPA compliant, and a full Data Processing Agreement (DPA) is available on request if your legal or security team needs one before rolling it out.
Hublead in practice (the best way to sync your linkedIn messages)
What is Hublead (and why is it the best LinkedIn integration for HubSpot?)
As we shared above, Hublead is a powerful Chrome extension that allows you to sync LinkedIn messages and contacts directly into HubSpot without thinking about it.
Hublead is specifically designed for busy sales professionals. We struggled to fully leverage LinkedIn as a sales channel and were frustrated by the lack of support between LinkedIn and HubSpot. To address this, we built Hublead to easily import contacts and conversations, saving time and ensuring your HubSpot CRM is always up-to-date.
With Hublead, every LinkedIn message can be manually or automatically logged in HubSpot, enabling more personalized follow-ups, better pipeline management, and a more efficient sales process.
If your team uses HubSpot's default activity tracking, this playbook shows how to make LinkedIn work count the right way: Add LinkedIn Activity to HubSpot Last Activity Date.
Ready to fix your outbound process?
How to Import LinkedIn Messages to your HubSpot
Download the Hublead Chrome Extension
First, you need to install the Hublead Chrome extension and connect it to your LinkedIn and HubSpot accounts.
Head to the Chrome Web Store and download the Hublead extension.
Once installed, open LinkedIn, and you will see a new option to connect Hublead to your HubSpot account.
Click on it and authenticate the connection by logging in to HubSpot.
Enable LinkedIn Messages to Sync
Now, when you're in a LinkedIn chat, the Hublead extension will display a "Sync LinkedIn Messages" button. Click it, and your conversation will be synced to HubSpot, where it will be tagged as "LinkedIn Messages" for easy tracking.
Sync Your Messages Automatically or Manually
Note: On the Business plan, Hublead automatically syncs all your LinkedIn messages as you browse — even the ones you forget to log get captured. On Pro, syncing is one-click; on Scale, it's live. This works with any LinkedIn account (free, Premium, or Sales Navigator).
Good to know: The first time you sync a conversation, Hublead pulls in its entire existing history, not just messages sent after you turn syncing on, so you get full context on a contact from day one. It logs the most recent 20 to 30 messages per conversation, grouped into one HubSpot activity per day. If you pause syncing on a contact, resuming it also brings back the messages exchanged while it was paused; if you'd rather start from a specific date instead (handy for privacy-sensitive conversations), Hublead support can set that per user.
How to Import LinkedIn Profiles into HubSpot
Hublead does more than sync LinkedIn messages: you can import LinkedIn profiles directly into HubSpot as well. What's more, with Hublead's data enrichment capabilities, you can also find email addresses and phone numbers, giving your CRM up-to-date data for every prospect.
Here’s how to do it:
- Navigate to the LinkedIn profile of the contact you want to save.
- Use the Hublead extension to add that contact into HubSpot with just one click.
- Before creating the new contact, Hublead will show you if possible matches in your CRM are found to avoid creating duplicates.
- The LinkedIn profile will now appear in HubSpot as a new contact, with their details synced.
Have a look at the full detailed version in this page !
Import Contacts, Sync DMs, and More! See What Else Hublead Can Do
Wait, Hublead does more than syncing DMs and importing contacts?
You bet. Hublead packs even more features to equip sales reps to be LinkedIn prospecting all-stars. For example, Hublead also does the following:
- Tag activities in HubSpot
- Selectively sync conversations
- Integrate Sales Navigator as well
HubSpot CRM activities tagged as LinkedIn Message
Hublead doesn't just import LinkedIn conversations into HubSpot; it also gives you the ability to tag LinkedIn conversations as "LinkedIn Messages" in HubSpot. This makes it easy for sales teams to find interactions alongside emails and calls, making follow-up easier and more efficient.
Selective Syncing of Conversations
With Hublead, you can choose which conversations to sync, giving you the flexibility and control to ensure only relevant conversations with prospects are imported into HubSpot. Not only does this save you time, it also keeps your CRM clean and efficient.
LinkedIn Sales Navigator Integration
Hublead doesn't limit you to working from LinkedIn alone it gives you that same power inside LinkedIn Sales Navigator too, so you can work from whichever tool fits the way you prospect.
Hublead makes it easy to sync conversations and InMails from LinkedIn Sales Navigator directly into HubSpot.
Whether you're prospecting new leads or engaging with existing connections, all your LinkedIn activity can be saved automatically, enhancing both lead generation and tracking.
Hublead allows you to automatically sync messages and InMails from Sales Navigator into HubSpot, keeping all interactions in one place. You can also import leads from Sales Navigator into HubSpot, saving you time and speeding up your prospecting flow.
This is just another example of how Hublead ensures a seamless connection between LinkedIn Sales Navigator and HubSpot, providing sales teams with a unified view of all LinkedIn interactions.
How to Report On LinkedIn Messages and Engagement in HubSpot
Firing off DMs is one thing, but you also need to measure your performance (and report on your activities to your team and leadership). Fortunately, Hublead can help there, too.
Thanks to Hublead, with the LinkedIn data in HubSpot, I've been able to create reports and dashboards that provide real insights into how my LinkedIn engagement is performing.
For example, I can easily configure various reports to track:
- New Conversations: It’s helpful to see how many fresh leads I’m reaching out to.
- Daily Conversations: This gives me a clear picture of how active my outreach is on a day-to-day basis.
- Team Performance: I can compare individual and team performance metrics to see who’s excelling and where improvements are needed.
- Engagement with the Same Company: It’s useful to know how many conversations I’ve had with different leads from the same company and with related leads, it helps me refine my approach.
Thanks to Hublead, you can bypass the need for external tools like Zapier by seamlessly linking LinkedIn profiles and HubSpot contacts. It’s an invaluable asset for improving your sales team’s efficiency and refining your marketing efforts based on real-time LinkedIn interactions.
Ready to fix your outbound process?
Frequently Asked Questions
Can I sync LinkedIn Sales Navigator InMails with HubSpot?
Yes! Hublead allows you to sync LinkedIn Sales Navigator InMails, enabling seamless integration between your outreach efforts and your HubSpot CRM.
Can you integrate LinkedIn messages with HubSpot?
Absolutely, LinkedIn messages can be integrated with HubSpot. Utilize LinkedIn Sales Navigator alongside HubSpot for seamless InMail and data access. For a more comprehensive solution, Hublead imports messages directly into HubSpot, centralizing your communication.
Are there third-party tools to sync LinkedIn to HubSpot
You bet! You could set up a complicated custom integration with a tool like Zapier… or speed things up (and save yourself a major headache) by using a tool like Hublead. Hublead seamlessly integrates LinkedIn with HubSpot, and it works in the background. That means the only work you need to do is set it up, and Hublead will do the rest!
Can I selectively sync messages from LinkedIn to HubSpot?
Yep! Syncing messages is one thing, but messages from friends and colleagues can muddy up your CRM and slow you (and your team) down. With Hublead, you can selectively sync messages so that the only things showing up in HubSpot are relevant prospecting activities.
Does Hublead import my past LinkedIn conversations, or only new messages?
Both, in a sense: on a contact's first sync, Hublead imports the conversation's entire existing history, not just messages sent afterward; it logs the most recent 20 to 30 messages, grouped into one activity per day on the timeline. Pausing sync on a contact stops new imports, but resuming brings back everything exchanged in between; if you need to exclude older messages entirely (for privacy-sensitive conversations, for example), Hublead support can set a custom start date per user.
Beyond messages, what else can I sync from LinkedIn to HubSpot?
DMs and inMails are just the start, with a tool like Hublead, you can create contacts in HubSpot, deduplicate in case one already exists, and log activities – all with the click of a button. Hublead also offers data enrichment features to find emails, phone numbers, and more, giving you accurate and up-to-date information in your CRM.
Does HubSpot automatically log LinkedIn messages?
Not on its own. Even with the LinkedIn Sales Navigator integration active, sending an InMail from a HubSpot record won't save that conversation to the contact's timeline: you'd need to log it manually. Automatic message logging has been requested on HubSpot's Ideas forum since 2021 and remains unreleased. Hublead closes this gap, and how it happens depends on your plan: on Pro, you click a "Sync Messages" button in the LinkedIn chat; on Business, it syncs automatically the moment you open the conversation, no click needed.
Which HubSpot plan do I need to send or track LinkedIn DMs?
You'll need HubSpot Sales Professional or Enterprise, plus a LinkedIn Sales Navigator Advanced Plus seat, to use HubSpot's native LinkedIn integration, and even then, it only supports sending InMails, not tracking full conversations automatically. If you're on a lower plan, or want LinkedIn DMs (not just InMails) synced automatically, a Chrome extension like Hublead works independently of those requirements.
Can I sync both LinkedIn and Instagram messages to HubSpot with the same tool?
Not currently. As of today, no tool syncs both LinkedIn and Instagram messages to HubSpot in a way that complies with both platforms' terms of service. Hublead is built for LinkedIn specifically: conversations, InMails, and contacts, synced to HubSpot automatically.
Can an admin roll out Hublead for the whole team, or does each rep install it individually?
Each rep connects Hublead with their own login, that's how every HubSpot-connected app works, not just Hublead, so there's no single toggle that switches it on for a whole team at once. Managers still get full visibility once the team is connected, though: Hublead includes team dashboards to track everyone's LinkedIn activity and conversion stats in one place.
