Maximize Your Campaigns: Integrating HubSpot Facebook Ads Essentials

Bastien Paul
Bastien Paul
·
April 7, 2024
·
4
minutes

Key Takeaways

  • HubSpot’s integration feature allows direct connection to multiple Facebook ad accounts, enabling efficient campaign management, but requires administrative access and active ad accounts for setup.
  • The integration also facilitates automatic lead syncing with HubSpot CRM and the use of automated workflows, providing a seamless process for managing leads generated through Facebook Ads.
  • HubSpot offers comprehensive tools for creating, managing, and analyzing Facebook ad campaigns within a single platform, with the ability to troubleshoot common connection and syncing issues.

Connecting Multiple Facebook Ad Accounts to HubSpot

Illustration of connected Facebook ad accounts

Ever heard the saying, “Don’t put all your eggs in one basket”? In the world of digital marketing, this couldn’t be truer. Leveraging multiple Facebook ad accounts increases your reach and allows for more targeted campaigns. But, managing these multiple facebook ads accounts separately can be a daunting task. Enter HubSpot’s built-in integration feature, a solution that enables direct connection to multiple Facebook ad accounts for efficient campaign management within its ads tool.

Before you can take advantage of this feature, there are a few prerequisites. Your Facebook ad account must be active and not disabled. Also, to connect Facebook ad accounts to HubSpot, you should have Publish access for ads and be an admin on the Facebook ad account. Once these are in place, you’re ready to dive in and start connecting your accounts.

Setting Up Ad Account Permissions

Imagine trying to open a locked door without the right key; it simply won’t budge. The same goes for connecting your Facebook ad account to HubSpot. You need the right “key” or in this case, the right permissions.

To connect a Facebook ad account to HubSpot, you must:

  1. Have administrative privileges both in HubSpot, with Publish access to the ads tool, and in Facebook Business Manager as an account admin.
  2. Ensure that your connected Facebook ad account is active.
  3. Disable any active ad blocker extensions in your browser to ensure a successful connection.

Navigating the HubSpot Ads Tool

Now that you have the right permissions in place, it’s time to navigate the HubSpot Ads tool. Think of it as your control center for all things related to Facebook Ads.

To begin, locate the settings icon in the main navigation bar. Under the settings menu, navigate to Marketing > Ads to access the specific features of the Ads tool. Once you’re in, utilize the left sidebar menu for various options and functionalities specific to managing and analyzing your ad campaigns.

Syncing Leads from Facebook Ads to HubSpot CRM

Illustration of automated lead syncing

One of the main advantages of integrating HubSpot with Facebook Ads is the ability to sync leads automatically. This streamlines the lead management process by integrating lead data into the CRM system efficiently.

To activate lead syncing in HubSpot and automatically import contact details from Facebook lead generation ads into the CRM, follow these steps:

  1. Navigate to Marketing > Ads in HubSpot.
  2. Select the Lead syncing tab.
  3. Configure the lead sync settings according to your preferences.
  4. Once set up, the system will automatically import contact details from your ad campaigns into your CRM, saving you time and effort.

Enabling Auto Tracking Switch

Auto-tracking is like a GPS for your leads. It keeps track of every lead that interacts with your Facebook ads and imports their contact details directly into your HubSpot CRM.

To enable auto-tracking for Facebook leads in HubSpot, follow these steps:

  1. Navigate to ‘Settings’.
  2. Go to ‘Marketing’.
  3. Click on ‘Ads’.
  4. In the Ads settings, toggle on the auto tracking feature for each ad account within HubSpot.
  5. Once enabled, the auto tracking feature will apply to all campaigns connected to the respective ad accounts, ensuring no lead slips through the cracks.

Customizing Sales Funnel Stages

The sales funnel is the lifeblood of your business, and having the ability to customize its stages to reflect your unique sales process is a game-changer.

HubSpot CRM allows users with a HubSpot account to:

  • Create new deal pipelines
  • Customize stages
  • Accurately track the progression of leads from your Facebook ads
  • Associate specific probabilities with each stage, aiding in revenue forecasting and assessing the impact of your Facebook ad campaigns.

Plus, HubSpot provides additional metrics such as:

This helps you better understand the customer journey initiated through Facebook ads, as you analyze the behavior of a Facebook user.

Creating and Managing Facebook Ads in HubSpot

Illustration of creating and managing Facebook ads

Now that you’re all set up and have your leads syncing smoothly, it’s time to explore the exciting part - creating and managing your Facebook ads directly within HubSpot. You don’t have to switch platforms to create ads, track performance, or make adjustments. All of this can be done within HubSpot.

You can create different types of multiple Facebook ads, including lead ads, website traffic ads, and engagement ads. HubSpot also offers the creation of ad sequences, providing a framework for delivering a series of Facebook ad campaigns.

Selecting Facebook as Your Ad Platform

Choosing the right platform for your ad campaigns is crucial. With HubSpot, you can select Facebook as your advertising platform when setting up new campaigns.

To do this, navigate to the Marketing section, then Ads, to begin creating a Facebook ad campaign within HubSpot. If you want to promote a HubSpot landing page, you can create a website visit ad directly from the landing page’s options.

Utilizing Automated Workflows

Automated workflows are like your marketing sidekick. They reduce manual effort and increase efficiency by automating a series of actions based on specific triggers.

With HubSpot’s ads tool, you can set up automation features for your Facebook ad campaigns, including adding contacts to lists and triggering workflows based on ad interactions. To set this up, navigate to the Automation tab within HubSpot’s ads tool. Here, you can set up internal email notifications, list additions, and simple workflows that are triggered by contacts engaging with ads.

Analyzing Facebook Ad Performance in HubSpot

Illustration of analyzing Facebook ad performance

You’ve set up your campaigns, leads are syncing, and ads are running smoothly. Now, it’s time to assess the performance.

Analyzing the effectiveness of your Facebook ads within HubSpot gives you clear insights into ad performance and ROI.

Accessing Ad Accounts Tab and Settings Icon

The first step to analyzing your ad performance is knowing where to find the information. In HubSpot, this is made easy with the Ad Accounts tab and ad accounts settings icon.

Access these by clicking on the settings icon in the main navigation bar. Here, you can view and manage existing Facebook ad campaigns and track their performance. When creating UTMs in HubSpot, it’s important to match the source with the platform’s categorization to align ad reports with other HubSpot reports.

Evaluating Key Metrics

Now that you know where to find the data, it’s time to make sense of it. Monitoring key performance metrics helps you make informed decisions on adjusting your Facebook ad campaigns for better results.

Among the crucial metrics to monitor are:

HubSpot provides capabilities to sort and customize data for your ad campaigns, enabling a focus on these essential metrics. You can manage columns within HubSpot’s ads tool, including HubSpot ads settings, to view specific metrics like CTR, Cost per Contact, and conversion rates for a more detailed analysis of campaign performance.

Troubleshooting Common Issues

As with any technology, there may be times when things don’t go as planned. However, many common issues related to connecting Facebook ad accounts and syncing leads with HubSpot can be easily resolved.

Pop-Up Window and Dialog Box Issues

One common issue users face is pop-up window and dialog box issues. This is typically due to ad blocker extensions in your browser which can prevent ad content from loading or the click connect account from connecting.

To resolve this, it’s necessary to disable any ad blocker extensions in your browser. Once disabled, you should be able to connect your Facebook ad accounts to HubSpot and utilize the HubSpot Ads tool without any hiccups.

Syncing Leads from Business Manager

Another common issue is syncing leads from Business Manager. This usually arises due to inadequate permissions in Facebook Business Manager.

To ensure proper lead syncing, a user must have admin status in Facebook Business Manager with ‘Manage Ad Account’ permission. If an ad account was initially connected to HubSpot by a different user, resetting HubSpot’s app permissions on Facebook may be necessary for sync functionality. Resetting app permissions can be done to troubleshoot issues and re-establish the connection between Facebook Business Manager and HubSpot for lead syncing.

Summary

We’ve covered a lot of ground in this guide, from connecting multiple Facebook ad accounts to HubSpot, syncing leads, creating and managing ads, analyzing performance, and even troubleshooting common issues.

Remember, the integration of HubSpot and Facebook Ads is a powerful tool that can greatly enhance your digital marketing efforts. It’s about streamlining your processes, making data-driven decisions, and ultimately, achieving better results. As with any tool, its effectiveness lies in how well you use it. So, go forth and conquer your digital marketing landscape one Facebook ad at a time!

Frequently Asked Questions

What key metrics should I monitor in HubSpot?

You should monitor overall impressions, clicks, new contacts (leads), new deals or customers, ad spend, Click-Through Rate (CTR), and Return on Investment (ROI) to gauge the performance of your HubSpot activities. These key metrics will provide valuable insights into the effectiveness of your marketing efforts.

How do I track Facebook ads on HubSpot?

To track Facebook ads on HubSpot, log in to your Facebook account, review permissions, and enable "Ad tracking" for the desired ad account. This will allow HubSpot to track ad clicks and conversions.

Can I run ads through HubSpot?

Yes, you can run ads through HubSpot by connecting your Google Ads or Facebook ads account to your HubSpot account, then create and manage lead ads and campaigns efficiently.

How much does it cost to reach 1000 people on Facebook ads?

On average, you can expect to pay around $12.07 to $14 to reach 1000 people through Facebook ads. This cost includes 1,000 impressions and clicks.

Can you run Facebook ads through HubSpot?

Yes, you can run Facebook ads through HubSpot by connecting your Facebook ads account to HubSpot and creating lead ads and website traffic ads using the HubSpot ads tool. This integration enables you to streamline your advertising efforts and reach your audience more effectively.

Bastien Paul
Bastien Paul
Bastien is the CRO of Hublead. With over 5 years in marketing and sales, using Hubspot, Bastien has written several studies and marketing guides based on data, many of which are well-known in the industry. Bastien likes to question standard marketing and sales beliefs and aims to make things simpler and more efficient.
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