Connect LinkedIn prospecting data to HubSpot lead scoring
How do I connect LinkedIn prospecting to HubSpot lead scoring so high-intent social leads rise to the top?
Problem
How do I connect LinkedIn prospecting to HubSpot lead scoring so high intent social leads rise to the top?
What is actually possible (important)
HubSpot cannot natively read LinkedIn behavior like messages, profile views, or accepts.
To make this work, you need a tool like Hublead that syncs LinkedIn actions into HubSpot contact properties.
You cannot reliably track:
- Profile views
- Generic LinkedIn clicks
- Organic post impressions
So this playbook focuses only on signals you can truly control and trust.
Prerequisites
HubSpot
- Marketing Hub Pro or Enterprise for native lead scoring
Or any HubSpot plan if you use a custom score property - Ability to create:
- Custom contact properties
- Workflows
LinkedIn and Hublead
- Hublead (or similar) to sync:
- LinkedIn replies
- LinkedIn connection accepted events
1. Define the intent signals you can really use
High intent (reliable)
- Replied to a LinkedIn message
- Accepted a connection request
Medium intent (optional but useful)
- Opened or clicked HubSpot emails
- Visited key pages on your website
Fit signals (classic HubSpot)
- Job title
- Seniority
- Company size
- Industry
2. Create the required HubSpot properties
In Settings → Properties, create:
Last LinkedIn reply date(Date picker)LinkedIn connection accepted date(Date picker)- Optional:
LinkedIn engagement level(Dropdown: None, Low, Medium, High)LinkedIn intent score(Number) if you want a separate score from HubSpot Score
3. Sync LinkedIn data into HubSpot with Hublead
Configure Hublead to:
- Update
Last LinkedIn reply datewhen a reply is detected - Update
LinkedIn connection accepted datewhen an invite is accepted
This is the core of the system.
4. Configure lead scoring in HubSpot
Go to: Settings → Data Management → Properties → HubSpot Score
(or your custom score property)
Add positive criteria
Examples:
Last LinkedIn reply dateis less than 7 days ago → +25LinkedIn connection accepted dateis less than 14 days ago → +10- Job title contains VP, Head, Director → +20
- Company size matches ICP → +10
5. Add score decay and negative scoring
Examples:
- If no activity in 60 or 90 days → -20
- If job title contains Student, Intern, Freelancer → -30
- If industry is not a target → -20
This prevents old LinkedIn interactions from staying hot forever.
6. Automate routing based on score
Create workflows.
Trigger examples:
- HubSpot Score becomes greater than 50 → Set lifecycle stage to MQL
- HubSpot Score becomes greater than 80 → Set lifecycle stage to SQL
Actions:
- Assign owner
- Create task
- Enroll in sequence
- Send Slack or email notification
- Change lifecycle stage
What you should NOT try to do
- Score profile views
- Score generic LinkedIn clicks
- Score organic post impressions
You cannot get this data reliably into HubSpot.
Result
You get:
- A real LinkedIn powered intent score
- Based only on signals you truly control
- Usable for:
- Prioritization
- Routing
- Sales automation
- RevOps reporting
FAQs
Does this work without Hublead?
No. HubSpot cannot read LinkedIn messages or connection events by itself. You need a tool like Hublead to sync these actions into HubSpot contact properties.
Do I need Marketing Hub Pro or Enterprise?
Only if you want to use HubSpot’s native HubSpot Score.
If you prefer, you can use a custom number property as a score and update it with workflows on any HubSpot plan.
What LinkedIn signals can I really use for scoring?
Only signals you control and sync:
- LinkedIn message replies
- LinkedIn connection accepted
You cannot reliably score:
- Profile views
- Post views
- Generic LinkedIn activity
How fresh is the LinkedIn data?
Hublead updates the data when the rep uses LinkedIn. In practice, this is near real-time for daily sales usage.
Will old LinkedIn replies keep my leads “hot” forever?
No, if you configure **score deca
