View your LinkedIn pipeline as a Kanban Board

Overview

Manage your entire LinkedIn outbound directly inside HubSpot using an automated "LinkedIn Status" property powered by Hublead.

What You'll Achieve

This workflow turns your Hublead actions (invitation sent, invitation accepted, message sent, message replied) into a clean Kanban board inside HubSpot. Perfect for organizing outreach, following up at the right time, and coaching your sales team.

Summary

Create a "LinkedIn Status" property, update it automatically using a HubSpot workflow, and display contacts in a Kanban-style board view.

Prerequisites

• Hublead (Pro, Business or Scale plans)
• Hublead contact properties activated in HubSpot (Last LinkedIn Invitation Sent, Last LinkedIn Message Sent, etc.)
• Access to HubSpot Workflows

Step-by-Step Guide

Step 1: Create the "LinkedIn Status" property

• Type: Dropdown select
• Recommended values:
  • Invitation Sent
  • Invitation Accepted
  • Message Sent
  • Message Replied
  • Not Contacted
• Description: "Tracking of LinkedIn interactions synced via Hublead."

Step 2: Build the automatic update workflow

1. Create a "Contact-based" workflow
2. Set enrollment trigger to Property value changed for:
   • Last LinkedIn Invitation Sent
   • Last LinkedIn Invitation Accepted
   • Last LinkedIn Message Sent
   • Last LinkedIn Message Received
3. Add a branch with the following order:
   • Message Sent
   • Message Replied
   • Invitation Accepted
   • Invitation Sent
   • None met
4. For each branch, update the "LinkedIn Status" property accordingly

Example logic:

• Message Sent → LinkedIn Status = "Message Sent"
• Message Replied → LinkedIn Status = "Message Replied"
• Invitation Accepted → LinkedIn Status = "Invitation Accepted"
• Invitation Sent → LinkedIn Status = "Invitation Sent"

Step 3: Build the Kanban board in HubSpot

1. Go to Contacts → Board view
2. Create a pipeline based on the "LinkedIn Status" property
3. Make sure each status becomes a column
4. Optional: add filters like "Last activity date" or "Lead Status"

Step 4: Use the Kanban for daily outbound

• Track prospects who haven't replied
• Monitor pending invitations
• Prioritize follow-up by activity
• Coach SDRs on reply rates and activity levels
• Trigger follow-up directly from HubSpot (with Hublead)

Best Practices

• Keep the property simple (4–5 statuses max)
• Sort by "Last Activity Date" inside each column
• Add a "None Met" fallback to avoid workflow gaps
• Use Hublead timestamps to create 7/14/30-day follow-up queues