HubSpot & LinkedIn Ads: An Integration to Manage Campaigns

Bastien Paul
Bastien Paul
·
April 11, 2024
·
6
minutes

Maximize the effectiveness of your ad campaigns with the ultimate guide to HubSpot LinkedIn Ads Integration! Learn how to seamlessly sync your strategies for B2B marketing triumph and drive impactful outcomes.

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Key Takeaways

  • Discover the integration benefits between HubSpot and LinkedIn Ads.
  • Learn how to sync LinkedIn Ads with HubSpot CRM for refined targeting.
  • Understand the significance of segmenting your HubSpot account for precise marketing.
  • Explore the advantages of tracking ad spend and attribution within HubSpot.
  • Find out how the integration aids the sales team and strengthens LinkedIn ad campaigns.
  • Uncover the role of automation and syncing leads in generating new prospects.
  • Discover other HubSpot LinkedIn integrations with Sales Navigator for example.
  • Master the art of creating LinkedIn marketing strategies with ABM and ad tracking.

Imagine this: your sales team's productivity is skyrocketing, your CRM is bursting with quality leads, and your ad campaigns are delivering just the right message to just the right people.

Welcome to the world of HubSpot LinkedIn Ads Integration—a place where the outreach of LinkedIn's professional network meets the organized charm of HubSpot's CRM superpowers.

Let's deep dive into this game-changing synergy and turn your marketing efforts into a well-oiled machine.

HubSpot Meets LinkedIn Ads

Linking the Titans: Understanding the Integration

The relationship between HubSpot and LinkedIn Ads is akin to a strategic alliance in a corporate world.

The integration allows HubSpot users to leverage the vast professional network of LinkedIn to target audiences based on job title, company size, and industry-specific metrics.

You do not need HubSpot marketing or any plans to have it in your CRM.

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Campaign Management on Autopilot

With the integration, managing LinkedIn ad campaigns no longer feels like rocket science.

Campaign Manager on LinkedIn becomes an extension of your HubSpot account, making the workflow between advertising and sales teams more cohesive.

Plus, HubSpot manages to automatically tag new leads with the right campaign and content they clicked on thanks to the property Original Source.

Increasing Efficiency with HubSpot CRM Synchronization

HubSpot CRM effectively bridges the gap, transforming LinkedIn leads into promising entries in your sales pipeline.

This synchronization automates the process of recording HubSpot contacts with the correct properties (key properties such as lead status and lifecycle stage), ensuring no opportunities slip through the cracks.

Fine-Tuning Your Ads Strategy: Segmentation and Targeting Precision

Leveraging HubSpot for Audience Segmentation

Segmentation is key when it comes to account-based marketing (ABM) efforts.

HubSpot allows users to create contact lists that work wonders for fine-tuning a LinkedIn marketing strategy, retargeting users that align with your buyer journey.

Also helpful to score your leads thanks to their answers to LinkedIn lead gen form, you can add these information to your lead scoring, so sales will know who contact first.

Enhanced Ad Spend and Attribution Insights

Curious about where every penny of your ad spend is going?

Worry not! HubSpot provides detailed attribution reporting to help you understand which LinkedIn ads contribute to your bottom line the most.

Sync Leads Like a Pro and Engage Better

Lead generation on LinkedIn becomes seamless as soon as you sync LinkedIn lead gen forms with HubSpot.

This ensures a constant influx of high-quality prospects directly into your HubSpot data, primed for nurturing.

Automation and Workflow Integration

Automation: The Secret Weapon for Sales Teams

Gone are the days of manually updating each lead's status. HubSpot workflows kick into gear once someone interacts with your LinkedIn ad campaigns, placing leads on distinct nurturing paths based on their interactions.

Tapping into LinkedIn Sales Navigator

LinkedIn Sales Navigator within HubSpot offers a layer of insight into the professional relationships of your prospects. This powerful combination streamlines the outreach process, making it a staple in any digital marketing strategy.

Never Miss a Beat with Ads Audiences Sync

Syncing ads audiences across platforms is critical for a unified marketing effort. HubSpot LinkedIn integration manages this syncing behind the scenes, allowing for consistent messaging across various segments.

Boosting Outreach Efficacy: LinkedIn Advertising Synergy

A/B Testing for LinkedIn Ad Campaigns

Testing different ad formats, from LinkedIn Lead Generation Ads to InMail, helps pinpoint what resonates best with your target audience.

HubSpot assists in keeping track of these tests, providing insights to optimize your campaign's performance.

Use HubSpot Linked Integration for prospecting

Use Hublead with HubSpot's LinkedIn Integration for simpler, more effective prospecting. Easily import LinkedIn contacts into your HubSpot CRM, sync LinkedIn messages to HubSpot, enrich HubSpot data, connect HubSpot to LinkedIn, making lead generation and tracking straightforward and efficient.

One of these HubSpot Chrome extensions enriches your CRM data, giving you a clearer view of potential leads and simplifying your outreach process.

Tracking Made Simple with HubSpot and LinkedIn

Thanks to the tracking pixel integration, you can follow your prospects' journey across LinkedIn and your digital properties.

This amalgamation gives you the advantage of refining your ABM approach with real-time data.

Harness the Power of Google Ads Integration

Why stop at LinkedIn when you can expand your reach?

HubSpot's Google Ads integration allows for a wider net, casting your marketing efforts across multiple channels for an all-encompassing approach.

Frequently Asked Questions

How do I use HubSpot audience on LinkedIn?

You can use HubSpot audiences on LinkedIn by creating saved audiences in HubSpot and then exporting or syncing them with LinkedIn. This allows you to tailor your LinkedIn ads to match the segmentation you've set up in HubSpot, such as targeting based on lifecycle stage, demography, or lead scoring.

Does HubSpot integrate with LinkedIn ads?

Yes, HubSpot integrates with LinkedIn ads. This integration allows you to manage LinkedIn ad campaigns, synchronize lead data, and track engagements directly from your HubSpot account, streamlining your lead generation and marketing efforts.

How do I sync my LinkedIn ads with HubSpot?

To sync your LinkedIn ads with HubSpot, follow these steps:Navigate to the HubSpot Marketplace and install the LinkedIn Ads integration. Connect your LinkedIn Ads Account to HubSpot by entering your LinkedIn credentials. Choose the ad accounts you would like to integrate and set up lead syncing. Map your LinkedIn lead gen forms to HubSpot properties to ensure data flows correctly into your CRM.

What is the HubSpot LinkedIn ads integration?

The HubSpot LinkedIn ads integration is a feature that links your LinkedIn Ads account with your HubSpot CRM, enabling you to manage ad campaigns, sync leads, and track interactions all from within HubSpot. This integration enhances the ability to collect, nurture, and convert leads by combining the professional targeting capabilities of LinkedIn with the comprehensive marketing tools of HubSpot.

What is the difference between LinkedIn Ads and HubSpot Ads?

LinkedIn Ads refers to the advertisement system within the LinkedIn platform, which specializes in B2B advertising using LinkedIn's network. HubSpot Ads is a feature within HubSpot that allows you to manage ad campaigns across different platforms, including LinkedIn, Google Ads, and Facebook. HubSpot Ads focuses on integrating ad campaigns with CRM data for better targeting and tracking.

Can you run ads through LinkedIn?

Absolutely, you can run ads through LinkedIn. With LinkedIn's Campaign Manager, you can create various types of ads, such as Sponsored Content, Message Ads, Text Ads, and Dynamic Ads, to reach your target audience on the platform.

Bastien Paul
Bastien Paul
Bastien is the CRO of Hublead. With over 5 years in marketing and sales, using Hubspot, Bastien has written several studies and marketing guides based on data, many of which are well-known in the industry. Bastien likes to question standard marketing and sales beliefs and aims to make things simpler and more efficient.
hubspot linkedin integration with hublead