The 7 Best HubSpot ABM Tools: Reviewed for 2025

Almost every ABM software platform promises the moon, but delivers little more than wasted time and plenty of headaches. 

Wasting time for some teams may not seem like a big deal, but for sales reps, where time is their most valuable asset, any minute spent figuring out clunky software is a minute not spent prospecting, dialing, DMing, or closing. 

To build an effective ABM strategy, you need the right tools. So, where do you start?

HubSpot is one of the best inbound marketing platforms on the planet, and it also excels as a sales and account-based marketing tool. Sales teams can leverage HubSpot to identify their best opportunities, streamlining the path from cold leads to happy customers. 

HubSpot isn’t the only ABM tool at your disposal, though. 

In this article, we examine seven essential HubSpot ABM tools and apps that enable businesses to target high-value accounts, personalize engagement, and achieve measurable results.

Key Takeaways

Short on time? Here are the key takeaways:

• HubSpot’s ABM tools and apps help businesses focus on high-value target accounts with precise audience segmentation and automation.
• Integrating specialized ABM tools ensures efficient resource allocation, allowing sales teams and marketing teams to work in sync.
• Leveraging account-based marketing tools can strengthen your inbound marketing by aligning personalized outreach with the needs of target accounts.

What are ABM Tools?

Account-based marketing (ABM) is a highly targeted strategy that enables businesses to focus their marketing and sales efforts on specific target accounts. Unlike the traditional sales funnel, which casts a wide net, ABM prioritizes high-value customers, ensuring targeted outreach and personalized engagement.

Rather than taking a “spray and pray” approach that spreads your marketing thin while wasting dollars on uninterested leads, ABM allows you to focus most of your efforts on the highest-value accounts. 

ABM tools are the software platforms you will need to identify, nurture, and engage with those accounts to move them from cold prospects to warm leads and customers. HubSpot is a fantastic ABM tool in its own right, but it’s not the only tool available for you to use, and it’s not always the best option either. 

Read on as we share some of our favorite ABM tools that integrate directly with HubSpot, elevating your ABM and sales strategy in the process.

Why Do ABM Tools Matter?

I’m not going to lie to you and say that HubSpot doesn’t already have some top-notch ABM tools built right into the platform.

HubSpot provides a solid foundation for executing a successful ABM strategy, but it’s not the only tool available to you. When building an effective ABM strategy, you need tools that help you:

• Enhance personalization to deliver tailored content and outreach.
• Improve targeting by using AI and intent signals to focus on your best accounts.
• Increase efficiency by automating sales tracking and engagement.
• Boost conversions by engaging the right stakeholders at the right time.
• Track traffic and engagement across channels with tracking URLs to optimize your campaign.

HubSpot does a lot of this out of the box; by integrating HubSpot’s ABM software with specialized ABM tools, your sales team can refine its strategy, improve sales efficiency, and convert target accounts more effectively.

The 7 Best ABM Tools for HubSpot

Having used HubSpot for years in combination with dozens of tools, the following are my all-time favorite ABM tools that work well with HubSpot. Browse through the list for deep dives into what makes each of these tools great and add them to your sales tech stack!

1. Hublead
2. OrgChartHub
3. Clutterless
4. Air Traffic Control
5. Propensity ABM
6. Opensense
7. RollWorks ABM and Advertising

Hublead – Sync LinkedIn Contacts & Messages with HubSpot

If you’re prospecting heavily on LinkedIn and LinkedIn Sales Navigator, then you need to use Hublead. 

Hublead is a Chrome extension that seamlessly integrates HubSpot with LinkedIn. It automatically syncs connection requests, InMails, DMs, and enriches contacts as you create them. 

If you’re leveraging LinkedIn as a prospecting channel for your ABM strategy, then Hublead is a must-have tool to ensure that sales and marketing teams have real-time access to LinkedIn interactions within the CRM. Since ABM requires highly personalized and strategic outreach, Hublead helps businesses track conversations, sync contact details, and improve engagement with decision-makers.

Here’s how Hublead optimizes ABM efforts:

• Improves Sales & Marketing Alignment: By automatically syncing LinkedIn messages and contacts into HubSpot, sales teams have full visibility into past interactions, ensuring a cohesive and personalized follow-up strategy for high-value accounts.

• Enhances Target Account Engagement: Hublead enables your team to track LinkedIn conversations within HubSpot, making it easier to monitor interactions with key stakeholders and tailor outreach strategies accordingly.
• Boosts Lead Generation: Hublead enriches HubSpot CRM with real-time LinkedIn data, helping businesses identify, track, and nurture decision-makers within target accounts.

With Hublead’s LinkedIn-HubSpot integration, your team can execute more efficient, personalized, and data-driven ABM campaigns, leading to higher conversion rates and stronger customer relationships.

Hublead Pricing

• Starter Plan (Free) – Basic HubSpot data syncing on LinkedIn.
• Professional ($29/month per seat, billed yearly) – Unlimited contact imports, message logging, and enrichment tool for finding missing emails.
• Business ($58/month per seat, billed yearly) – Full automation, LinkedIn activity tracking, advanced analytics, and premium support.

OrgChartHub - Visualizing Stakeholders for Smarter ABM

OrgChartHub empowers ABM teams by providing a clear visualization of decision-makers and influencers within target accounts. In account-based marketing, understanding the internal structure of an organization is critical for effective personalization and engagement.

OrgChartHub enables teams to:

• Map Out Buying Committees: Build organizational charts within HubSpot CRM, allowing sales and marketing teams to identify key stakeholders and decision-makers in target accounts.
• Heatmaps for Account Engagement: Track sales and marketing interactions with different contacts within an account, helping teams identify communication gaps and prioritize outreach.

• Buying Roles Integration: Assign decision-makers, influencers, and budget holders, ensuring that outreach is tailored to the most relevant individuals within an account.
• Parent-Child Relationship Mapping: Connect subsidiary and parent companies, helping teams understand and navigate complex corporate structures when selling to enterprise-level accounts.

By using OrgChartHub, ABM teams enhance their strategic targeting, streamline multi-stakeholder engagement, and gain a competitive edge in deal acceleration.

OrgChartHub Pricing

• Starter Plan – Free (Up to 5 charts, unrestricted seats).
• Basic 50 – $96/mo (Up to 50 charts, parent-child account mapping).
• Pro 100 – $126/mo (Up to 100 charts, advanced account mapping).
• Pro 250 – $176/mo (Up to 250 charts, expanded organizational insights).
• Pro 500 – $212/mo (Up to 500 charts, full enterprise-level mapping).

Clutterless – Real-Time News Alerts for Smarter ABM Engagement

Clutterless empowers ABM teams by delivering real-time business intelligence directly into HubSpot CRM, allowing sales and marketing teams to engage target accounts at the right moment with relevant, timely insights. 

Clutterless enhances ABM by:

• Tracking Key Account Activities: Monitor target accounts' business updates, leadership changes, mergers, funding rounds, and other key developments that may signal buying intent.
• AI-Powered Relevance Filtering: Automatically prioritize and surface the most impactful news, helping teams focus on high-value engagement opportunities.

• HubSpot CRM Integration: News updates appear directly within a company’s HubSpot profile, making it easy for sales teams to tailor their outreach.

• Customizable Alerts: Receive newsletters summarizing essential updates about monitored accounts, delivered at the frequency that suits your workflow.

By integrating Clutterless, ABM teams can engage prospects at the right time, personalize outreach with real-time insights, and stay ahead of competitors in their best deals.

Clutterless Pricing

• Free Plan – Monitor up to 15 companies, weekly newsletters, AI-powered relevance filters, and HubSpot CRM newsfeed integration.
• Pro Plan – $16/mo – Monitor up to 75 companies, select news categories, and receive dynamic CRM-based company updates.
• Business Plan – $29/mo – Monitor up to 250 companies, receive biweekly newsletters, and gain deeper insights for large-scale ABM efforts.

Air Traffic Control – ABM-Style Content Experiences

Air Traffic Control empowers ABM strategies by delivering dynamic, hyper-personalized content experiences tailored to high-value accounts. It helps marketing and sales teams create relevant and engaging content journeys, ensuring that target accounts receive the most impactful materials.

Sales and Marketing teams use Air Traffic Control to support ABM in the following ways:

• Topic Clusters:  Sales reps can understand which content topics generate the most engagement from your target accounts, helping refine ABM content strategies.

• Content Utilization Score: Your team can track how well your best accounts are consuming your existing content and identify gaps in content effectiveness.
• Audience Relevancy Score: Sales teams can identify which content resonates best with different segments within your account list, optimizing personalization efforts.

• Competitive Content Insights: Reps can monitor 60,000+ media sources to track competitor content, identify industry trends, and spot high-intent prospects engaging with competitors.

With Air Traffic Control, ABM teams can deliver personalized content at scale, optimize engagement strategies, and gain deeper insights into content performance across key accounts.

Air Traffic Control Pricing

• Free Plan – 14-day test flight to explore all features.
• Business Class – Starting at $49.99/mo – Pricing based on contact volume (0-1000 contacts for $49.99, up to 1MM+ contacts with enterprise pricing).
• First Class – Starting at $499.90/mo – Premium-level personalization capabilities for enterprises managing large-scale ABM campaigns.

Propensity ABM – Data-Driven ABM for Growth

Propensity ABM enables businesses to identify, engage, and convert high-intent target accounts by leveraging predictive data and automation. This tool streamlines audience segmentation, campaign execution, and lead qualification to optimize ABM efforts.

• Website Tracking & De-Anonymization: Identify anonymous visitors on your site, syncing engagement data directly into HubSpot.

• Omnichannel ABM Campaigns: Automate multi-channel outreach via programmatic display ads, LinkedIn, Facebook, and email marketing.
• Advanced Lead & Account Scoring: Sales teams can prioritize accounts based on engagement and likelihood to convert, ensuring reps focus on the best opportunities.

With Propensity ABM, businesses can accelerate sales cycles, personalize outreach, and measure the ROI of their ABM campaigns more effectively.

Propensity ABM Pricing

• Free Trial – Track your top 100 in-market accounts and view intent data for free.
• Essential ABM – $1,000/mo – Ideal for businesses new to ABM, includes jumpstart program, website tracking, unlimited campaigns, lead scoring, and CRM integrations.
• Strategic ABM – $2,000/mo – For scaling ABM efforts, includes custom lead and account scoring, plus everything in Essential ABM.

Opensense – ABM-Optimized Email Signatures

Opensense transforms every email into a targeted marketing opportunity, leveraging HubSpot ABM attributes to personalize engagement. 

This tool helps businesses enhance their ABM strategy by:

• Dynamic Email Signatures: Automatically personalize email signatures based on HubSpot contact details such as industry, location, or job title, ensuring targeted messaging.
• Ad Campaigns in Email Banners: Insert targeted email signature banners to promote downloads, registrations, and events tailored to specific accounts.

• Centralized Signature Management: Ensure brand consistency and compliance while dynamically adjusting signatures for different audience segments.

By turning every email into an ABM touchpoint, Opensense increases engagement, enhances brand visibility, and strengthens account-based outreach efforts.

Opensense Pricing

• Basic – $1/user/month (Branded email signatures)
• Pipeline – $3/user/month (Unlock pipeline potential with email ad campaigns)
• Complete – $5/user/month (Full ABM email experience with HubSpot integrations)

With Opensense, businesses can automate email signature personalization, capture leads effortlessly, and drive ABM engagement at scale.

RollWorks ABM & Advertising – Powering Targeted ABM Campaigns

RollWorks provides advanced audience segmentation, predictive analytics, and multichannel engagement to enhance account-based marketing campaigns. By using machine learning and intent data, it ensures high-value target accounts receive personalized and timely messaging, increasing engagement and conversion rates.

• Dynamically Sync HubSpot Contact Lists: Enables real-time segmentation and prioritization of target accounts.
• Omnichannel ABM Campaigns: Targets known and unknown audiences with personalized digital ads, ensuring consistent outreach across multiple touchpoints.

• Sales Insights & Account Engagement Signals: Provides automated email notifications for spiking accounts, allowing sales teams to act quickly.

By integrating RollWorks with HubSpot, businesses can automate audience targeting, personalize advertising, and optimize account-based outreach to drive better ROI.

RollWorks AB Pricing

RollWorks offers custom pricing based on specific ABM needs. For exact pricing, contact RollWorks directly to get a tailored plan for your ABM strategy.

Combine These Tools With HubSpot for the Ultimate ABM Strategy

Account-Based Marketing can give your sales team the edge it needs to close high-value target accounts faster and meet quota more reliably… but you need the right tools to do it.

You need tools that help you:

• Personalize engagement
• Automate outreach
• Enrich data
• Track account activity

And as great as HubSpot is, it can’t do all of that on its own.

By integrating the above specialized ABM tools with HubSpot, your team can improve efficiency, enhance targeting, and ultimately drive higher conversion rates.

So, are you ready to elevate your ABM strategy? Start exploring these tools today and take your account-based marketing to the next level!

Frequently Asked Questions

What makes HubSpot a good platform for account-based marketing (ABM)?

HubSpot offers built-in ABM tools and seamless integrations that help marketing and sales teams identify high-value target accounts, personalize outreach, and align efforts through one unified CRM. Its automation, tracking, and reporting features make it easy to manage ABM strategies at scale.

What are the three main types of account-based marketing (ABM)?

The three core types of ABM are:

• One-to-One ABM: Highly personalized campaigns for individual key accounts.
• One-to-Few ABM: Tailored outreach for small groups of accounts with similar needs.
• One-to-Many ABM: Scalable campaigns targeting a broader audience using automation and data segmentation.

What are ABM tools and how do they work?

ABM tools help B2B teams target specific high-value accounts with personalized campaigns. They automate core ABM processes like account selection, intent-based targeting, multi-channel engagement, and performance tracking, ensuring smarter marketing investments and better conversion rates.

Why is ABM effective for B2B companies?

ABM aligns marketing and sales efforts around specific accounts that offer the highest potential value. By focusing on personalized engagement rather than broad lead generation, B2B companies see improved conversion rates, stronger customer relationships, and a higher return on marketing investment.