What are HubSpot Contact Properties

Bastien Paul
Bastien Paul
·
April 11, 2024
·
7
minutes

Overview of HubSpot's CRM Ecosystem

HubSpot's CRM ecosystem is not just about storing contact information; it's a holistic platform designed to revolutionize how businesses engage with their audiences. At its core, HubSpot offers a free CRM, but its true power lies in the symbiotic relationship between its suite of tools encompassing sales, marketing, service, and content management modules.

HubSpost is a place where every interaction, be it an email, a purchase, a support request, or a mere website visit, is captured and displayed in a nice way. With its intuitive interface, businesses can access a 360-degree view of a customer, right from the first point of engagement to the latest transaction.

In the upcoming sections, we'll delve deeper into one of the core elements of this ecosystem: the Contact feature. Understanding this will provide clarity on how HubSpot is redefining relationship management in the digital age.

The Essence of a Contact in HubSpot

The heart of any CRM lies in its ability to identify, manage, and nurture individual relationships. In HubSpot, this pulse is captured in what is termed as a "Contact." But what exactly does this entail?

Defining the HubSpot Contact Feature

At its most basic level, a Contact in HubSpot represents an individual – be it a potential lead, a current customer, or even a past client. However, in the HubSpot ecosystem, it's much more than just a name and an email address. Every Contact is a rich tapestry of interactions, behaviors, and preferences.

Imagine being able to see every webpage a potential customer visited on your site, every email they opened, or even how they interacted with your latest marketing campaign. The Contact feature in HubSpot doesn't just store static information; it's a dynamic profile that updates in real-time, providing businesses with a wealth of actionable insights.

Each Contact can be associated with a multitude of properties, from basic demographic data such as their job title or location to more intricate details like their buyer persona or lifecycle stage. This granularity allows for highly targeted marketing strategies, ensuring you reach the right person with the right message at the right time.

Importance in your sales Strategy

Understanding the Contact feature's depth and potential underscores its significance in an effective CRM strategy. With the comprehensive data provided by each Contact, businesses can:

  1. Personalize Experiences: Knowing your audience allows for tailoring experiences that resonate. A detailed Contact profile facilitates personalized marketing, ensuring that your communications always hit the mark.
  2. Forecast Sales: By analyzing the behavior and interactions of your Contacts, sales teams can prioritize leads that show a higher propensity to convert.
  3. Enhance Customer Retention: Happy customers are loyal customers. With the data captured in the Contact feature, businesses can proactively address concerns, ensuring a smoother customer journey.
  4. Optimize Marketing Efforts: Understand which campaigns or strategies are resonating most with your audience. By analyzing Contact interactions, you can allocate resources more effectively.

Features of HubSpot's Contact

HubSpot's Contact feature is designed to be much more than a mere database of names and addresses. It's a comprehensive tool built to harness and utilize the power of data in a way that drives business growth and cultivates relationships. Let's dive into some of its standout features.

Contact Record Details

  1. Unified Contact View: Each contact in HubSpot is presented in a structured, yet comprehensive manner. This means, at a glance, you can view the basics - name, job title, company, email, phone number, and even the website. But that's just scratching the surface.
  2. Interaction Data: HubSpot keeps a log of every interaction a contact has had with your brand. This includes emails opened, content downloaded, web pages visited, social media interactions, and even form submissions. This not only gives you a history of the contact's journey but provides insights into their interests and potential needs.
  3. Lead Source Tracking: Knowing where your leads are coming from is crucial. HubSpot’s Contact feature will tell you the source of your lead, be it organic search, a specific marketing campaign, referrals, or any other channel.

Relationship Timeline

One of HubSpot's standout features is its ability to map out a relationship timeline for each contact. This visual representation showcases every single touchpoint a contact has had with your brand, from the very first interaction to the most recent.

  1. Content Interactions: See which blog posts, videos, or ebooks your contact consumed.
  2. Email History: Track email open rates, click-through rates, and even responses.
  3. Sales Engagements: Log calls made, meetings held, and contracts sent.
  4. Feedback and Support: Monitor any support tickets raised, feedback given, or issues reported.

Having this timeline allows teams to understand the contact's journey, anticipate their needs, and engage them more effectively.

Customizable Properties

While HubSpot offers a plethora of default properties for every contact, every business is unique and might have specific data points they want to track.

  1. Custom Fields: Businesses can create custom fields tailored to their industry or specific needs, be it tracking a membership status, preferred products, or anything in between.
  2. Dropdowns and Checkboxes: Beyond simple text fields, you can create dropdown menus, multi-checkbox options, or date pickers to customize your data collection.
  3. Data Validation: Ensure that the data being entered is consistent and accurate by setting validation rules for your custom properties.

When working with contacts in HubSpot, you often find yourself wanting to add more layers of data, be it LinkedIn URLs, phone numbers, or other valuable insights.

To make this process smoother and more efficient, I've put together a list of top-notch tools specifically designed for HubSpot data enrichment.

Our chrome extension also provide a nice integrations with HubSpot and external tools to enrich your contact in HubSpot.

Dive in and see which ones resonate with your needs!

Understanding Key HubSpot Contact Properties

HubSpot's Contact Properties play a pivotal role in the way businesses segment, analyze, and engage their contacts. While there are numerous properties one can customize and utilize, some are quintessential to a holistic understanding of a contact's journey and relationship with your brand. Delving into these properties can provide invaluable insights and shape marketing, sales, and service strategies. Let's dissect four of the most crucial HubSpot contact properties:

Lifecycle Stage

The Lifecycle Stage is a paramount property that helps you identify where a contact is in your marketing and sales funnel. It facilitates targeting and personalization by indicating the depth of the relationship you have with each contact. Here's a brief overview:

  • Subscriber: Someone who knows of your brand and has subscribed to your blog or newsletter but hasn't shown buying intent.
  • Lead: A contact who has shown interest in your offering, often by engaging with more than just content, perhaps by downloading a lead magnet.
  • Marketing Qualified Lead (MQL): A lead that's deemed more likely to become a customer compared to other leads based on lead intelligence.
  • Sales Qualified Lead (SQL): A lead that your sales team considers worth a follow-up.
  • Opportunity: A contact who is in active discussions or negotiations.
  • Customer: A contact who has made a purchase.
  • Evangelist: Customers who advocate for your brand.
  • Other: Any contact that doesn't fit the above stages.

Lead Status

Lead Status provides a more granular understanding of where a lead is in the sales process. It aids sales teams in managing their pipelines effectively:

  • New: Freshly generated lead yet to be contacted.
  • Open: Lead has been contacted and is open to further communication.
  • In Progress: Ongoing discussions with the lead.
  • Unqualified: Lead is not a good fit for the product/service.
  • Attempted to Contact: Multiple attempts made to reach the lead with no success.
  • Connected: Successfully made contact.
  • Bad Timing: Lead shows interest but isn't ready for purchase.

Original Source

The property Original Source helps you know where your contacts originate is vital for refining marketing strategies:

  • Organic Search: Found you through a search engine.
  • Paid Search: Came from a paid ad.
  • Email Marketing: Clicked on a link in one of your emails.
  • Social Media: Engaged via platforms like Facebook, LinkedIn, or Twitter.
  • Referrals: Directed to you by another website or individual.
  • Direct Traffic: Entered your URL directly.
  • Other Campaigns: Any other source like offline campaigns or webinars.

You can also use these two properties: Original source drill-down 1 and Original source drill-down 2 to get more details.

Creating and Managing Contacts in HubSpot

In today's digital era, managing contacts effectively can be the difference between business growth and stagnation. HubSpot has taken a holistic approach, offering a robust set of features for contact management that's intuitive, yet powerful. Let's break down the steps and tools available for creating and managing contacts within HubSpot.

Manual Addition of Contacts

Sometimes, it’s the old-school methods that do the trick. Adding contacts manually is straightforward, yet crucial for those one-off additions.

  1. Dashboard Access: Log into your HubSpot account and navigate to the Contacts tab.
  2. "Create contact" Option: Once inside, you'll see a button labeled "Create contact." Clicking on it will open a form.
  3. Enter Details: Fill in the relevant details. While only the email address is mandatory, it’s beneficial to provide as much information as possible to get the most out of HubSpot's CRM capabilities.
  4. Save and You're Done: Once entered, hit save, and voilà! Your new contact is now part of your database.

Importing Contacts from Various Sources

No one has the time to enter hundreds, if not thousands, of contacts manually. That’s where HubSpot’s import feature shines.

  1. Supported Formats: HubSpot supports various file formats for importing, including .CSV and Excel files. This versatility ensures a smooth transition from other platforms.
  2. Mapping Properties: During the import process, HubSpot will prompt you to map columns in your file to properties in the CRM. This ensures that all data finds its correct place.
  3. Bulk Import: Whether it's a list from a recent trade show, an old CRM, or an email list, importing in bulk ensures that you have all your contacts centralized without the manual hassle.
  4. Chrome extension: You can use Hublead or Sales extension to import contacts from LinkedIn, Sales Navigator or Emails.

Editing and Updating Contact Information

Over time, contact details change. HubSpot makes it a breeze to ensure your database remains up-to-date.

  1. Accessing the Contact: Navigate to the desired contact. Once inside their detailed view, you'll see an "Edit" button or an "Actions" dropdown, depending on the data you're trying to update.
  2. Making Changes: Clicking on any field will make it editable. Whether it's changing an email, updating a job title, or adding a note, it's as simple as click, edit, and save.
  3. History and Log: Every time you make a change, HubSpot logs it. This means you can track changes over time, ensuring transparency and accountability.

HubSpot Contact Timeline: A Closer Look

In a world dominated by digital interactions, understanding the history and context of a relationship is more crucial than ever. The relationship timeline in HubSpot offers a dynamic lens through which businesses can view and analyze their contacts' journeys. Let's delve deep into this feature and unearth its significance.

Importance of a Chronological View

Imagine reading a book, but instead of the pages being in order, they're jumbled up. You'd miss out on the story's progression, key events, and perhaps even the climax. Similarly, in business, understanding a contact's history in a chronological manner is paramount.

  1. Consistent Context: Each interaction builds upon the previous one. Knowing the sequence ensures that your next outreach or conversation has the right context, making engagements more personalized and impactful.
  2. Spotting Opportunities: A timeline view can often highlight gaps in communication or instances where a contact showed interest but wasn't engaged properly. These insights can lead to refined strategies and outreach methods.

Interactions and Touchpoints

Every call made, email sent, form filled, or even a casual website visit is a piece of a larger puzzle.

  1. 360-Degree View: The relationship timeline meticulously logs every touchpoint, offering a comprehensive view of a contact's engagement level and preferences.
  2. Trigger Points: By tracking interactions, businesses can identify specific content, products, or campaigns that resonate the most with a contact, enabling them to tailor future strategies around these insights.
  3. Mapping the Customer Journey: Understanding the path that led a prospect to become a customer, or why a potential sale didn't materialize, can offer invaluable feedback. It’s like retracing steps in a dance to perfect the moves.

Analyzing Customer Behaviors and Patterns

Beyond just recording interactions, the timeline's true power lies in its analytical capabilities.

  1. Predicting Future Behaviors: By understanding past behaviors, businesses can anticipate future actions. For instance, if a contact always responds to a particular kind of campaign, it's an indicator of what might work in the future.
  2. Segmentation: Patterns in behavior can also help in segmenting contacts more effectively, ensuring that they receive content and communication that's most relevant to them.
  3. Risk Mitigation: Spotting anomalies or changes in interaction patterns can act as early warning signs. A previously engaged contact showing reduced activity might be at risk of churning, prompting timely intervention.

Segmenting Contacts in HubSpot

In the vast digital marketplace, personalization is the name of the game. As businesses gather vast troves of data about their contacts, the real challenge emerges: How to utilize this information effectively? The answer lies in smart segmentation. HubSpot offers a robust suite of tools to make this process intuitive and effective. Let's explore the realm of segmentation in HubSpot.

Value of Segmentation

Before diving into the 'how', it's imperative to understand the 'why'. Why is segmenting contacts so invaluable?

  1. Enhanced Personalization: Tailored experiences are not a luxury; they're an expectation. By segmenting contacts, businesses can ensure that every communication feels personal and relevant, thereby increasing engagement rates.
  2. Efficient Resource Allocation: Not every contact requires the same amount of time or resources. Segmentation ensures that high-value leads or customers get the attention they deserve, optimizing both time and monetary investments.
  3. Improved Analysis: Segmented data offers clearer insights. By comparing different segments, businesses can glean nuanced insights into what strategies work for which demographics or interest groups.

Methods of Segmenting Contacts

With HubSpot, the possibilities are vast. Here are some common methods:

  1. Demographic Segmentation: Sorting contacts based on attributes like age, location, job title, or industry. A campaign targeting senior executives, for instance, would differ vastly from one aimed at recent college graduates.
  2. Behavioral Segmentation: This revolves around the actions contacts have taken. Have they opened your recent emails? Did they download a specific e-book? Such behaviors can dictate future communications.
  3. Lifecycle Stage: Where is the contact in their buyer's journey? Are they a new lead, a marketing qualified lead (MQL), a sales qualified lead (SQL), or a current customer? Each stage requires a different communication strategy.
  4. Purchase History: Segmenting based on past purchases can provide insights into potential upsell or cross-sell opportunities.

Using Segments for Targeted Campaigns

Segmented lists aren’t just about organization; they're fuel for targeted campaigns.

  1. Tailored Content: Each segment might require different content. For instance, a segment of beginners might appreciate more educational content, while advanced users might prefer deeper dives into specific topics.
  2. Specific Offers: Different segments might resonate with different offers. While a discount might appeal to one group, exclusive access or a free trial might appeal to another.
  3. Feedback and Reviews: Businesses can target satisfied customers from a particular segment for reviews and testimonials. Similarly, feedback can be sought from a segment that interacted with a new feature or product.

Customizable Properties and Fields

In today's dynamic business landscape, no two companies are identical in their processes or data requirements. That's why customization is such an integral feature in CRM platforms. HubSpot, realizing the importance of flexibility, offers customizable properties and fields for contacts, ensuring businesses can tailor the platform to their unique needs.

The Need for Customization in CRM

  1. Unique Business Processes: While there are standard pieces of information most businesses require (like name, email, and phone number), each organization has specific data points they track. For a real estate company, it might be property preferences; for a software business, it could be software usage patterns.
  2. Evolving Requirements: As businesses grow, pivot, or diversify, their data requirements change. What wasn't essential yesterday might become crucial today.
  3. Efficient Data Retrieval: Custom fields allow teams to quickly access the precise information they need without sifting through irrelevant details.

How to Customize Contact Properties

HubSpot makes the customization process intuitive:

  1. Navigating the Platform: Head to the HubSpot dashboard, then to ‘Settings’. Under ‘Objects’, you'll find ‘Contacts’ where you can manage and add new properties.
  2. Creating a New Property: Click on ‘Create a property’. Here, you can define the property name, its type (text, number, date, dropdown, etc.), and provide a description for other team members.
  3. Grouping Properties: For better organization, you can group related custom properties together, making data input and retrieval even more streamlined.

Examples of Custom Fields

While the possibilities are virtually limitless, here are a few examples:

  1. Customer Onboarding Date: Particularly useful for service businesses, this helps in tracking the duration of the customer relationship.
  2. Product Preferences: For e-commerce businesses, tracking a contact's product preference can offer insights for targeted marketing campaigns.
  3. Subscription Tier: For SaaS businesses, knowing the subscription tier of a contact can guide the communication strategy, especially during renewal periods.
  4. Referral Source: Understanding where your contacts are coming from (e.g., word of mouth, advertising, organic search) can offer valuable insights into marketing ROI.

Integrating Contacts with Marketing Campaigns

In the era of customer-centric marketing, understanding your audience is paramount. That's where a tool like HubSpot shines, as it effectively integrates contact management with marketing campaigns. But why exactly are contacts so important for marketing, and how does the use of contact information lead to a more personalized approach? Let's delve in.

HubSpot Marketing Contacts

Here's where it gets interesting. HubSpot understands that not all contacts in your CRM have the same value. Why should you pay for a contact that you're not actively marketing to? With Marketing Contacts:

  1. Cost-Effective Solution: You only pay for contacts you're genuinely marketing to. This ensures that your money is directed towards potential leads and customers, not dormant contacts that don’t contribute to your bottom line.
  2. Enhanced Targeting: By defining specific contacts as "Marketing", you can tailor campaigns that resonate with their preferences, history, and behavior, leading to a higher conversion rate.
  3. Optimized Resource Allocation: This approach allows businesses to streamline their marketing operations, ensuring resources like time, money, and effort are focused on truly valuable contacts.

You can tag a contact as marketing contact thanks to forms, lists or workflows.

Role of Contacts in Marketing Campaigns

  1. Data-driven Decision Making: Having an organized set of contacts means having access to a goldmine of data. This data can be used to understand customer behaviors, preferences, and patterns, all of which inform your marketing decisions.
  2. Segmentation: With detailed contact information, businesses can segment their audience into specific groups based on shared characteristics or behaviors. This could be anything from geographical location to purchase history. Once segmented, businesses can launch campaigns targeting these specific groups, increasing their likelihood of success.
  3. Lead Nurturing: Every contact in your CRM represents a potential customer, whether they're a fresh lead or a previous customer. By understanding where they are in the buyer's journey, you can tailor your marketing efforts to guide them down the sales funnel.
  4. Feedback Loop: Post-campaign, the reactions and interactions of your contacts serve as valuable feedback. By analyzing this, businesses can refine their strategies for future campaigns.

Personalization through Contact Information

  1. Tailored Content: The adage "Content is King" remains true, but with a twist. Personalized content reigns supreme. Knowing your contact's preferences, past interactions, or even basic details can help tailor content that resonates with them. For instance, sending a product recommendation based on a contact's browsing history.
  2. Behavioral Triggers: With the right setup, contact actions can trigger specific marketing automations. If a contact downloads an eBook, it might trigger a follow-up email series related to the eBook's topic.
  3. Dynamic Content: HubSpot, among other tools, allows for dynamic content in emails or on websites. This means the content changes based on who is viewing it. For a simple example, a welcome email might address the contact by their first name, but it can go far beyond that – think product recommendations, content suggestions, and more.
  4. Consistent Omni-channel Experience: By leveraging contact data, businesses can ensure a consistent experience across multiple channels. If a contact interacts with an email campaign, their subsequent website visit could reflect that interaction, providing a seamless and personalized experience.

Enhancing Sales with HubSpot Contacts

The intricacies of sales have evolved dramatically with the digital age, and tools like HubSpot have risen to the occasion, bridging gaps between businesses and their prospects. Central to this evolution is the nuanced understanding of contacts. The saying goes, "Know your customer," but with HubSpot, it's more like "Know your customer intimately." Let's explore how HubSpot contacts can be a game-changer in enhancing sales processes.

Tracking Sales Progress

  1. Sales Dashboard and Pipeline: HubSpot's CRM provides a visually intuitive sales dashboard, allowing sales reps to view and manage their pipelines with ease. Each contact can be placed in a specific stage of the sales process, be it prospecting, approaching, negotiation, or closing.
  2. Lead Scoring: HubSpot allows businesses to assign scores to contacts based on their behaviors and interactions. This means sales teams can prioritize high-value leads, ensuring they allocate their time and efforts more effectively.
  3. Activity Tracking: Every interaction with a contact is logged, whether it's an email, a call, or a face-to-face meeting. This ensures sales reps always have context when they pick up a conversation with a lead or customer.
  4. Reminders and Automation: Don't ever miss a follow-up. HubSpot's automation capabilities ensure that sales reps get reminders for critical touchpoints, ensuring leads are always engaged and nudged down the sales funnel.

Pitching According to Contact History

  1. Personalized Outreach: A sales pitch is no longer a one-size-fits-all scenario. With HubSpot's detailed contact records, sales reps can craft messages tailored to the recipient. Remember that webinar a contact attended two months ago? Reference it in your pitch for a more personalized touch.
  2. Product and Service Suggestions: By analyzing a contact's past behaviors, interests, and purchases, sales reps can suggest additional products or services that might resonate with them. This not only boosts sales but also enhances the customer's experience with the brand.
  3. Predictive Analysis: HubSpot's analytics can help predict which products or services a contact might be interested in next, based on their history and similar profiles. This allows for proactive sales pitches, catching potential needs even before the customer realizes them.
  4. Resolving Pain Points: A contact's history can highlight previous challenges or pain points they've faced. Addressing these proactively in a sales pitch can build trust and demonstrate a genuine understanding of the customer's needs.

Service and Support Facilitation

HubSpot, known predominantly for its powerful marketing and sales solutions, is also a potent tool for customer service teams. With customer expectations reaching new heights, businesses can't afford to treat support as a mere afterthought. The continuity of experience from sales to post-sale support can make or break customer loyalty. HubSpot’s CRM is structured to ensure that this transition is seamless and efficient. Here’s how HubSpot contacts play a pivotal role in service and support facilitation:

Using Contact Details for Support

  1. Immediate Context: When a customer reaches out, time is of the essence. With HubSpot, support agents can quickly pull up a contact's history, gaining an understanding of past interactions, purchases, and preferences. This immediacy not only speeds up issue resolution but also makes the customer feel valued and understood.
  2. Personalized Interactions: "Hello, [First Name]" isn't the only way to personalize support. With comprehensive contact records, agents can reference past interactions or even ask about the customer's last purchase, creating a more engaging and personalized conversation.
  3. Centralized Information: HubSpot ensures that all customer data is centralized. Whether the previous interaction was with sales, marketing, or another support agent, the entire history is available at a glance. This eliminates the tedious process of customers having to repeat themselves, streamlining support queries.

Ensuring Efficient Issue Resolution

  1. Ticketing System: Within HubSpot, once a customer reaches out, a ticket can be created linked directly to their contact record. This means that any agent addressing the issue will have all the background they need to resolve the query effectively.
  2. Feedback Loop: Post-resolution, feedback can be captured and linked back to the contact. This ensures that future interactions can be tailored based on past feedback, continuously improving the support experience.
  3. Knowledge Base Integration: HubSpot allows agents to directly share relevant articles from the knowledge base with contacts. This not only empowers customers by providing them with helpful resources but also ensures faster resolution.
  4. Automation for Follow-ups: Resolving an issue doesn't mean the end of communication. Automated follow-ups can be set up to check in with contacts, ensuring that the solution provided was effective and gathering feedback for continuous improvement.

Best Practices for Managing Contacts

In the ever-evolving world of digital marketing and sales, managing contacts efficiently stands as a cornerstone for success. HubSpot, while being a robust tool, also requires a structured and strategic approach to manage contacts. Harnessing the potential of a CRM system requires consistency, a keen eye for details, and the foresight to anticipate future requirements. Here are some best practices for managing your contacts within HubSpot or any CRM platform:

Regular Updates

  1. Timely Input: As soon as you receive a new contact or any fresh information about an existing one, make it a practice to input it into HubSpot immediately. This prevents the accumulation of data and ensures that your CRM reflects the most current and accurate information.
  2. Automate Where Possible: HubSpot provides various automation tools. For instance, set up workflows to update contact properties when they take specific actions, like clicking on a link in an email.
  3. Scheduled Audits: Even with regular updates, it's essential to periodically review and clean your contact list. Set aside a time, maybe quarterly, to go through your contacts, check for duplicates, ensure consistency in data entry, and update any outdated information.
  4. Integration Checks: If you're integrating HubSpot with other tools, regularly ensure that the sync is functioning correctly. Sometimes, glitches in integrations can lead to data discrepancies.

Avoiding Common Pitfalls

  1. Avoid Data Silos: Ensure that your teams – be it marketing, sales, or customer support – are all using HubSpot and updating it consistently. Data silos can lead to fragmented customer experiences and missed opportunities.
  2. Guard Against Duplicates: Duplicate contacts can muddy your analytics and lead to redundant communications. Regularly use HubSpot’s deduplication tool or other third-party tools to identify and merge duplicates.
  3. Consistent Formatting: Decide on specific data entry standards, like title case for names or a consistent date format. This might seem trivial but can be crucial when segmenting contacts or analyzing data.
  4. Regular Training: HubSpot is continuously evolving with new features and updates. Regular training sessions for your team can ensure that everyone is on the same page and utilizing the platform to its fullest.
  5. Avoid Over-segmentation: While segmenting contacts is powerful, over-segmentation can lead to overly narrow lists that don't offer significant insights or actionable numbers. Keep segments broad enough to be actionable but specific enough to be meaningful.

HubSpot Contacts: Beyond the Basics

HubSpot's CRM is a powerhouse, not just for its basic functionalities but also for its plethora of advanced tools and potential for integrations. As businesses grow, the requirement to delve deeper into their CRM's capabilities becomes inevitable. The objective isn't just to manage contacts but to understand them, anticipate their needs, and ultimately cultivate lasting relationships. Here's a closer look at the advanced side of HubSpot Contacts:

Advanced Tools and Integrations

  1. AI-Powered Insights: HubSpot's machine learning tools can analyze contact behaviors, predicting which leads are most likely to convert or which customers might churn. This empowers businesses to take proactive steps.
  2. Workflow Automations: Beyond the basic email triggers, workflow automations in HubSpot can execute a series of complex tasks based on contact behaviors. This might range from internal notifications, property updates, or even triggering webhooks for third-party tool actions.
  3. APIs and Integrations: The HubSpot API allows businesses to build custom integrations. This means that data from other tools, be it your ERP, custom software, or even IoT devices, can potentially flow into HubSpot's contact records, giving a 360-degree view of the customer.
  4. Ads Integration: By integrating platforms like Google Ads or Facebook Ads with HubSpot, you can directly attribute contact conversions to specific ad campaigns. This paints a clearer picture of your ROI on ad spend.
  5. Custom Objects: Beyond the standard contact properties, HubSpot's custom objects allow businesses to define their unique data structures, offering flexibility as businesses scale and evolve.

Future Potential and Updates

  1. Continuous Product Updates: HubSpot is renowned for its product development pace. With regular updates, businesses can anticipate newer tools, refined algorithms, and more advanced features to enhance contact management.
  2. Community Driven Features: The active HubSpot community often drives product updates. User feedback, common requirements, or popularly requested features often find their way into the platform.
  3. Integration Ecosystem Growth: As the SaaS ecosystem evolves, expect more third-party tools to offer integrations with HubSpot. This ensures that your contact data remains interconnected with all your digital tools.
  4. Enhanced Data Privacy and Security: As data privacy regulations tighten globally, HubSpot is likely to enhance its contact management features with more robust data privacy and protection tools.
  5. Expansion of Machine Learning Capabilities: The future is AI-driven. Expect HubSpot to further refine its predictive analytics, offering more profound insights into contact behaviors, preferences, and potential actions.

Frequently Asked Questions

How to change marketing contact status in HubSpot?

In HubSpot, access the specific contact's profile and adjust their "Marketing Contact Status" under the properties section.

How to add a contact to a list in HubSpot?

In HubSpot, navigate to "Contacts" > "Lists", select the desired list, then use the "Add contact" function.

Bastien Paul
Bastien Paul
Bastien is the CRO of Hublead. With over 5 years in marketing and sales, using Hubspot, Bastien has written several studies and marketing guides based on data, many of which are well-known in the industry. Bastien likes to question standard marketing and sales beliefs and aims to make things simpler and more efficient.
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