HubSpot Pricing 2026: Who Pays More on Seats and Credits

HubSpot pricing 2026 depends on where you buy and when you signed. Since October 2026, new HubSpot customers in EMEA no longer buy Sales Hub or Marketing Hub. They buy one platform in one edition, pay per seat in EUR, and get a monthly pool of credits (HubSpot supplement). Marketing emails and workflow actions now draw on that pool. HubSpot's CFO said on September 17, 2026 that the pilot would expand "starting next month", and partner blogs such as Hacking Demand date the switch to October 1, 2026. The US and every existing customer stay on per-hub pricing for now.

Prices read on October 22, 2026. I update this page when HubSpot changes them.

The seat price looks familiar. The meter is new. So the question isn't what a seat costs. It's how many marketing emails and workflow actions you run a month.

Key takeaways

• Two price lists. New EMEA customers get seats plus credits. The US and all existing customers keep per-hub pricing (US Sales Hub Pro: still $90 a seat annual, plus $1,500 onboarding), with no migration date announced.
• The new meter: in EMEA, a marketing email costs 15 credits for the first 10,000 sends a month, and a workflow action costs 3 credits (supplement). On the US rate sheet, neither draws credits, AI workflow actions aside (HubSpot catalog).
• Professional's 10,000 monthly credits cover about 666 marketing emails if nothing else uses them; each 1,000 more emails costs EUR 150.
• Pays less: people who need several hubs (example 7) and a 3-seat team sending 3,000 marketing emails (example 2: EUR 792 becomes EUR 620, before onboarding). Pays more: ten Sales Hub Enterprise reps (example 4: EUR 3,000 a year more in seats) and heavy senders (example 3: EUR 1,900 a month for email alone).
• Professional and Enterprise require an onboarding program whose price isn't published (EMEA pricing page).

HubSpot pricing 2026: who pays more, who pays less

Each row is a worked example below. EUR per month at list price, excluding VAT and onboarding.

The rule: seats got flatter, volume got metered. Large marketing databases also gain: marketing contacts are no longer billed, and Professional includes 250,000 records (supplement, Tendal).

Which price list you're on

HubSpot doesn't publish the EMEA country list. Muloo says Australia stays on hub pricing, and that the UK and South Africa are in scope. Whitehat SEO says HubSpot's UK pricing page showed the edition model on October 4, 2026. No HubSpot page confirms either: the UK pricing URLs I tried returned a 404 from a US connection.

The EMEA editions

EUR per seat per month, from the French pricing page and the supplement.

• A GTM seat is full platform access; an Ops seat covers automation, reporting and governance (supplement).
• No mixed editions: as I read the supplement, one Enterprise team makes every GTM seat Enterprise.
• Extra records cost EUR 5 per 1,000 on Starter and Professional, EUR 100 per 1,000,000 on Enterprise (supplement).

What the US and existing customers keep

USD per month, from HubSpot's US pages. The pages show two prices per tier without always saying which is annual, so lower = annual is my inference except for Sales Hub.

Content Hub's US page didn't load when I checked, so it isn't listed.

Included credits on this model are 500 / 3,000 / 5,000 for most hubs, and 500 / 5,000 / 10,000 for Data Hub and Customer Platform. The highest subscription wins; they don't add up (HubSpot credits KB).

Existing European customers stay on per-hub pricing. I archived the EUR list from hubspot.com in France on September 19, 2026, before the switch, in our HubSpot pricing calculator: Sales Hub Pro EUR 90 annual or EUR 100 monthly per seat, Enterprise EUR 150, onboarding EUR 1,470 / EUR 3,420. Marketing Hub Pro EUR 792 a month annual with 3 seats and 2,000 contacts, Enterprise EUR 3,300 with 5 seats and 10,000 contacts, onboarding EUR 2,930 / EUR 6,830. These are the old side of every example below.

What the new model meters that the old one didn't

The two calling figures conflict. The page numbers match the Nordic pilot terms in the supplement, not the current per-seat terms. For 5 Professional seats that's 3,000 minutes on the page against 5 x 250 = 1,250 in the supplement.

What HubSpot credits cost, and when a pack is cheaper

The EMEA rate sheet, excerpted

Source: HubSpot supplement. Extra credits cost EUR 0.010 each on pay-as-you-go, in 10-credit increments. A capacity pack is EUR 10 per 1,000 credits a month for the rest of the term. That's 10 / 1,000 = EUR 0.010 per credit, the same price. The capacity pack buys a commitment, not a discount. Included credits reset monthly and don't roll over.

HubSpot's help article for its limited-release pricing (updated July 2, 2026) lists 15 workflow actions that use credits, from create record and send email to custom code and webhooks. It names no exclusions. Muloo says branches, delays and go-to actions don't use credits, and that a workflow email is charged twice, for the send and the action. No HubSpot page states either.

Agents have been priced per outcome since April 14, 2026 (SiliconANGLE). In EMEA a Prospecting Agent lead costs 100 credits, so a full Professional pool buys 100 leads a month; see our guide to the HubSpot Prospecting Agent.

Send packs beat pay-as-you-go in the first band

Email send packs exist on Professional and Enterprise. Starter gets the Base Marketing Pack instead: EUR 150 a month for 2,500 sends, 250 workflow actions and 2,500 credits. Cost per send, from the supplement's prices:

A pack beats pay-as-you-go in the first band (EUR 0.10 against EUR 0.15). In the second band, pay-as-you-go (EUR 0.05) beats the 2,000 and 10,000 packs; the 100,000 and 1,000,000 packs win only if you fill them. Workflows work the same way: the Growth workflow pack is EUR 150 for 500,000 actions, and EUR 150 buys 5,000 first-band actions on pay-as-you-go (5,000 x 3 x 0.01). Past about 5,000 actions a month beyond your pool, the pack wins. The supplement says sends and workflow actions that "exceed your included monthly capacity pack limit" consume credits, which implies those inside the pack don't.

The spend limit, and when features pause

HubSpot's announcement updated October 15, 2026 turns spend controls on by default: an account credit limit "up to 50%" above monthly credits, feature- and action-level limits, and seat-to-credit swaps without waiting for renewal. The post names no region, pricing model or effective date, so EMEA coverage isn't stated. At the limit, usage-based features pause until the next reset date, and admins get emails at 75%, 85% and 90% usage (HubSpot credits KB). If the full 50% applies, Professional stops at 10,000 x 1.5 = 15,000 credits: 5,000 overage credits (EUR 50), or 1,000 marketing emails a month and nothing else (15,000 / 15). On pay-as-you-go, examples 2 and 6 need 35,000 and 125,000 overage credits; with their send packs, 5,000 each: exactly the default's headroom.

Worked examples: old vs new, math shown

New EMEA customer, list prices, annual billing unless stated, excluding VAT. The old side is the September 19, 2026 EUR list above. New-side onboarding is required for Professional and Enterprise but unpublished: "+ onboarding".

1. Five sales reps, Professional, light email

The pool now also pays for automation: 2,000 workflow actions a month x 3 = 6,000 credits, still inside 10,000. One open point decides this team's bill: the rate sheet excludes 1:1 email from metered sends, and HubSpot's pages don't say whether sequence emails count as 1:1. If your reps live in sequences, ask. HubSpot sequences vs workflows covers how the two differ.

2. Three seats, Professional, 3,000 marketing emails a month

This team pays less because the EUR 792 platform fee is gone. Tendal reached the same EUR 350 and about EUR 250 for email. Two catches. Every one of the 10,000 credits goes to email, so nothing is left for agents. And if the default limit applies (see the spend limit above), the team gets 5,000 overage credits against the 35,000 it needs, and features pause after that. Check the limit before the first campaign. Contact tiers above 2,000 aren't modelled.

3. Heavy sender: 20,000 marketing emails a month, Professional

If each band is priced separately, which is how the table reads: 10,000 x 15 = 150,000 credits, plus 10,000 x 5 = 50,000, for 200,000. Minus the 10,000 included: 190,000 x 0.01 = EUR 1,900 a month for email alone. Two 10,000-send packs cost EUR 2,000, slightly more than pay-as-you-go. The old Marketing Hub Pro base was EUR 792, though at this volume you'd also have paid for more marketing contacts (not modelled). With 3 seats, the new total is 270 + 1,900 = EUR 2,170 a month.

4. Ten reps on Sales Hub Enterprise

The extra 10,000 credits are worth 10,000 x 0.01 = EUR 100 a month. The seat gap is 1,750 - 1,500 = EUR 250 a month. Even if the team uses every extra credit, it pays EUR 150 a month more, EUR 1,800 a year.

5. Starter, three seats, 1,500 emails a month

Seats: 3 x EUR 20 list = EUR 60. Emails: 1,500 x 15 = 22,500 credits, minus 5,000 included = 17,500 x 0.01 = EUR 175. Total EUR 235 a month on pay-as-you-go. Muloo found the same. At the EUR 7 promo price, seats are 3 x 7 = EUR 21 and the total is EUR 196 while the promo lasts. The EUR 175 is new money: on the old rate sheet, marketing sends drew no credits (catalog). Muloo gets EUR 210 with the Base Marketing Pack (60 + 150).

6. Automation-heavy Professional portal

Muloo's example: 5 GTM seats and 1 Ops seat, 8,000 emails and 5,000 workflow actions a month. Seats: 5 x 100 + 50 = EUR 550 at monthly prices (annual: 5 x 90 + 50 = EUR 500). Credits: 8,000 x 15 = 120,000, plus 5,000 x 3 = 15,000, for 135,000. Minus 10,000 included: 125,000 x 0.01 = EUR 1,250. Total EUR 1,800 on pay-as-you-go. Credits are about 69% of the bill (1,250 / 1,800). With a 10,000-send pack: 550 + 1,000 + (5,000 x 3 - 10,000) x 0.01 = 550 + 1,000 + 50 = EUR 1,600, Muloo's lowest total, and credits fall from EUR 1,250 to EUR 50. That assumes pack capacity is used before included credits, PlanMyHub's reading; HubSpot doesn't say. Read our HubSpot workflow best practices before you add automation: under this model each action has a price.

7. One person, several hubs

Tendal's example: a person who needs Sales and Service Enterprise pays EUR 300 today, against one GTM Enterprise seat at EUR 175. That's 300 - 175 = EUR 125 less per person a month. An admin who only builds automation and reports can take a EUR 50 Ops seat instead.

Existing customers: no migration date, one clause

If you already pay for HubSpot, you stay on your current model. Tendal, Muloo and The Growth Agency say existing customers can't opt in and there's no migration date; I found no HubSpot page that says either. The supplement does say: "If you have legacy Subscription Services, we may choose to move you to our then-current products." No date, no conditions. On the Q2 2026 call, before the EMEA switch, CFO Kate Bueker said "as customers come up for renewal, we're seeing some downgrade pressure." At the Analyst Day, she said of the pilot: "maybe lower initial ASPs, but larger growth trajectory from there." At renewal, check which model your quote is on, and run the email and workflow math as if you were new.

Revenue Hub: quote-to-cash, priced per seat in the US

Revenue Hub puts quoting, contracts, billing and payments in HubSpot (HubSpot newsroom, updated June 18, 2026).

US prices per seat per month, from the Revenue Hub pricing page:

In EMEA there's no separate Revenue Hub price: the EMEA page includes AI quotes in Professional and says advanced quote approvals need a "Revenue Seat", with no price shown. If you quote in HubSpot, ask. Our post on HubSpot contract management covers the workflow side.

What to do before you sign or renew

1. Pull three months of marketing email sends, and estimate workflow actions: Tendal notes HubSpot shows that volume nowhere you can export.
2. Convert them to credits with the bands above and compare against 5,000, 10,000 or 15,000.
3. Price the overage both ways: pay-as-you-go against send and workflow packs.
4. Get the onboarding fee in writing. Our HubSpot onboarding checklist helps you judge what it buys.
5. Ask whether sequence emails count as 1:1 or as metered sends.
6. Check whether pay-as-you-go is on and the default spend limit applies to your account, and set it yourself.
7. Ask which calling limit goes into your contract: per account (pricing page) or per GTM seat (supplement).
8. Decide GTM or Ops seat per person, and remember the whole account is one edition.
9. Run both sides in the HubSpot pricing calculator: "Per hub (US, existing customers)" for the old list, "One edition (EMEA, new customers)" for seats and credits, with the email and workflow volumes from step 1.

Three published ways to pay less

• Annual vs monthly: a Professional seat is EUR 90 annual against EUR 100 monthly in EMEA, and $90 against $100 on US Sales Hub. That's 10 per seat per month, 10% of the monthly price. For 5 seats: 5 x 10 x 12 = EUR 600 a year.
• Starter promo: EUR 7 or $7 a seat instead of 20, for new customers, for a limited time.
• US Revenue Hub bundle: new customers who buy Sales Hub get Revenue Hub Professional at $57 a seat (Enterprise $98), billed annually.

Open questions HubSpot hasn't answered

• The EMEA country list, and whether the UK is in with GBP prices.
• Whether Enterprise is annual only in EMEA.
• How a Revenue Seat is priced in EMEA, and why Revenue Hub Professional shows $85 against a $95 list.
• Whether and when the US moves. Neither the Analyst Day nor the Q2 call gave a date. Q3 2026 earnings, expected in early November, may say more.
• When, if ever, existing customers get moved.
• Negotiated discounts, multi-year terms and startup programmes, which HubSpot doesn't publish.
• Whether credit bands are graduated, and in what order pack capacity, included credits and purchased credits are used. The supplement is silent; PlanMyHub lists both as unknowns.

Workflows on LinkedIn activity now draw credits in EMEA

Hublead is a Chrome extension that logs your reps' LinkedIn conversations in your CRM. On Hublead's Professional plan a conversation syncs in one click; on Business it syncs when you open it. Invitations you send and accept are logged on the contact with their dates on Business and Scale. It never sends a message for you, and every paid plan has a free trial. On the EMEA model, the workflow actions you run on that activity, such as create task or internal notification, draw credits (3 each in the first band), so add them in step 2. Our HubSpot LinkedIn guide shows the setup, and the comparison of HubSpot LinkedIn integrations shows the alternatives. Create a Hublead account and connect it to your portal.

What changed since publication

• October 22, 2026: first version.